From the Eye of a Designer

I have been doing graphic design for a long time and this past weekend, as I was happily helping my niece with a school project, I realized just how long my career has been. It has made me grateful for every minute but also, I discovered just how good of an eye I have. 

My niece was working on a college project that required her to simulate opening a business and running a pop up event. She had lots of questions and was excited to show me her flyer. At first glance, I immediately had questions: when is this pop up being held? She answered me out loud - but it was not on her flyer. "Oops," she replied. My question back: what is your business name and where is your logo? Another "oops."

She had great information for 1/3 of the page, but the location was in size 12 font on the very bottom in tan font over a salmon colored box. The questions continued and then came my advice. I share this because these are all valid questions. If as a designer I don't know this, will your customers?

I have been seasoned and trained to see areas that need more information, but a customer? a customer would click off your page or walk past your print material. Thinking outside the box with both of these things are both so important. If the information a customer seeks is not easily available, they have already lost interest. 

Make it easy for customers to find the information they need; they shouldn't have to jump through hoops. While a lot of clients are eager to try making their own materials, and that can feel empowering, having someone else look it over is always a good idea and I proudly wear that hat!

Much Love,
Jennifer